A4 Labels has confirmed it will continue its partnership with Portslade Cricket Club, renewing its sponsorship for the 2026 season following a successful first year that combined grassroots sport with environmental impact.
The West Sussex-based label manufacturer will work with environmental charity Seven Clean Seas, funding the removal of ocean plastic based on the club’s on-field performance. For every 20 runs scored by Portslade Cricket Club, 1kg of ocean plastic will be removed.
The renewed partnership builds on the results already achieved in 2025, which saw: 409kg of plastic removed; 4,396 metres of coastline cleaned; four clean-up crew members funded, providing 62 hours of fair-wage employment; and over 2.25 tonnes of plastic collected in total by A4 Labels since January 2025.
“We wanted to bring something different to a traditional sponsorship,” said MD Charlie Hawker. “Supporting Portslade Cricket Club meant we could back a fantastic local team while making a measurable difference to our oceans. Every boundary hit took us one step closer to a cleaner planet.
“This charity is especially important to us as a coastal company. We see first-hand the effects of sea and beach pollution, particularly during Brighton and Hove’s busy summer months, and we want to play our part in protecting our shores.”
A spokesperson from Portslade Cricket Club commented, “A4 Labels’ sponsorship has been very welcomed, and knowing that we are helping to remove plastic waste from our oceans has been an added incentive to score runs. Thank you to a fantastic company.”
Oli from Seven Clean Seas added, “This is one of the most creative partnerships we’ve launched to date. To create real change, sustainability needs to be embedded in everything we do, and I can’t think of a better way to do this than through the love of sport. Every minute, a garbage truck’s worth of plastic enters our oceans. A4 Labels and Portslade Cricket Club are helping to raise awareness by linking cricket with ocean plastic recovery.”
