MM Packaging has appointed Jonathan Craddock as business development manager for its GreenPeel division.
The move has been described as signalling a strategic push to help UK food manufacturers meet plastic reduction targets without compromising on shelf-life or production efficiency.
Jonathan Craddock joins from Allpack, where he held senior commercial roles, including key account manager. In his new position, he will lead the UK expansion of GreenPeel, a tray solution designed to replace rigid plastic formats in the chilled food, fresh protein, and ready meal sectors.
GreenPeel’s lightweight, fibre-based construction is said to use up to 90% less plastic and features a ‘robust’ design and continuous rim for integration into standard packaging and sealing processes.
“MM Packaging is a global leader with unmatched scale and sustainability credentials, and I am proud to be part of the team,” said Jonathan Craddock. “My aim in this new role is to demonstrate how GreenPeel offers a commercially viable route to more sustainable packaging, whilst navigating the UK Plastic Packaging Tax and impending EPR legislation.”
GreenPeel is available in standard and customised sizes and is compatible with skin and modified atmosphere packaging. EVOH barriers are designed to ensure food safety, while printing options allow brands to create bespoke designs.
