CARTON manufacturer Falconer Print & Packaging has teamed up with emerging drinks brand Toby&Co to create a four-can presentation pack for the brand’s inaugural expression.
The pack is said to represent a step change from the standard 2×2 carriers typically used in the sector. Crafted to feel ‘rigid, substantial and gift-worthy’, the box was produced using CrownBoard Prestige, which Falconer explained was selected for its ‘strength, tactile quality and suitability for high-end presentation formats’.
Falconer printed both sides of the board using a four-colour process and applied a matt varnish for a refined finish. Inside, a bespoke fitment system separates the cans while ‘elevating the sense of luxury’. The structure also features a front locking tab that holds the product in place.
Founder and CEO Toby Gorn approached Falconer on the recommendation of an industry colleague, with a goal to create a launch pack that did justice to the product and the brand’s style.
“It was anticipated to be gorgeous, but it turned out even better than expected,” said Toby. “The quality is exceptional – it’s a perfect design, beautifully executed and a piece of art in itself. From start to finish, the Falconer team were fast, creative and always thinking outside the box. We’re incredibly happy with the result and very grateful to the entire team for their efforts.”
Launched as a limited-availability product, Toby&Co’s first expression is available through the brand’s website, with selected listings also live across specialist retailers, bars and restaurants.
“Working with Toby&Co on their first expression has been a fantastic collaboration,” added Colin Pow, sales director of Falconer Packaging. “Toby came to us with a clear vision for a luxury four-can presentation pack that would truly stand apart from the standard formats in the market. Our team relished the challenge and we’re extremely proud of the result. From engineering a rigid, premium structure to elevating every detail through materials, print and finishing, it’s a piece that not only protects the product, but also enhances the brand story and customer experience. We look forward to supporting Toby&Co on their forthcoming releases.”
Following the success of the launch pack, Toby&Co plans to release its second expression, with a similar high-spec box already under consideration. A mixed SKUs presentation box is also in development.
