SIG has launched a new initiative designed to make it easier for consumers to understand the benefits of aseptic packaging.
Clean Commit is a digital platform and on-pack logo which aims to raise awareness about the health, safety, and environmental advantages of aseptically packaged food.
SIG said aseptic packaging plays a ‘critical’ role in the future of food, explaining that the aseptic process locks in nutrients and keeps products shelf-stable without added preservatives. Aseptic packaging also reduces energy use by removing the need for the cold chain and helps to reduce waste by extending the shelf-life of food.
“We want consumers to know what’s in their food – and what keeps it safe, nutritious, and sustainable,” said Christoph Wegener, chief markets officer at SIG. “Clean Commit lets us speak directly to consumers about how aseptic technology works and why it matters more than ever in today’s food systems.”
