COMPLIANCE scheme Valpak by Reconomy has announced the launch of a tailored service to prepare businesses for the EU’s new Packaging and Packaging Waste Regulation (PPWR).
PPWR came into force earlier this year, with most measures binding from August 2026. The legislation covers the entire packaging lifecycle – from product design to waste handling – and sets goals to reduce packaging waste, facilitate reuse, and increase recycled content.
Charlotte Wootton, international compliance manager at Valpak, said, “With PPWR just around the corner, Valpak’s International Compliance team has seen enquiries rise by over 40% in just eight months. PPWR is bringing much more complex demands and diverse challenges for obligated businesses. Valpak’s bespoke service and specialist team aim to remove confusion, ensure full compliance, and help businesses get ahead in the drive to build a more sustainable packaging supply chain.
“While Valpak members automatically receive updates on PPWR, the complex nature of the legislation means that each business requires a tailored approach to compliance. For example, a baked goods company selling into Northern Ireland would need to ensure that any plastic windows in packaging meet the recycled content requirement and that boxes reach at least grade C for recyclability. Common practices like supplying jam pots with scones are banned under the rules on single-use packaging.
“Conversely, a clothing retailer selling online would need to appoint an authorised representative for each member state in which they operate. Design changes would include the removal of double-walled boxes to meet new packaging minimisation requirements.”
Valpak’s new service covers every aspect of compliance, from live regulatory timelines that update with every release of new information, to labelling and individual impact assessments. It also links to Valpak Consulting’s packaging analysis service, which combines analysis with Valpak’s data resources.
