HUNTER Luxury has expressed its delight after winning one award and receiving a highly commended accolade from London Packaging Week.
Taking place on the Luxury Stage at London Packaging Week, The Innovation Awards 2025 highlighted creative packaging solutions. From hundreds of entries, Hunter Luxury triumphed in the Everyday Drink category for its limited-edition run of the Hendrick’s Whimsical Watering Can gift set.
The exclusive travel retail set, developed with brand owner William Grant & Sons and design agency Boundless Brand Design, is made from galvanised and stainless steel elements to ensure a watertight seal and compliance with food safety standards. Judges were wowed by the pack’s multi-use as a fully functional watering can, a cocktail decanter, or simply a display piece to house indoor flowers or bartending tools.
Hunter Luxury also earned recognition in the Beauty Accessory category for its Pillow Talk Dreams Come True makeup kit for British beauty brand Charlotte Tilbury. Awarded the highly commended title, the quilted nude-pink PU leather case was spotlighted by the judging panel for its reusability credentials to meet growing demand for refillable and reusable packaging options.
Paul Hamilton, head of sales and marketing at Hunter Luxury, said, “There were so many outstanding entries for this year’s Innovation Awards, so we are absolutely thrilled to be a part of creative history with a winning entry in a hugely competitive category. Our thanks go to our partners at William Grant & Sons and Boundless Brand Design for trusting our team with the delivery of a truly whimsical vision that reflects the brand’s quintessential spirit in its entirety.
“When vision is shared, boundaries disappear. The Whimsical Watering Can began as a bold idea – and became a reality through the trust, creativity, and craftsmanship of a team that believed in every detail. It was a pleasure to play our part. It’s proof that when brand, design, and maker align, imagination can take physical form.”
The award win is the latest in a string of successes for Hunter Luxury. Most recently, two of its packs earned recognition at the UK Packaging Awards, with the Whimsical Watering Can taking home the Limited Edition Pack of the Year trophy while its brushed copper-finished cylindrical case for whisky The Glenlivet 40 was Highly Commended in the Luxury Pack of the Year category.
“Year after year, the industry continues to raise the bar in innovative and sustainability-driven packaging – and it’s this passion to do more with less that keeps our creative energy flowing,” added Paul.
