DS Smith has teamed up with the Privatbrauerei Hirt brewery in Austria to support the launch of a new e-commerce outlet.
Beverages including award-winning beers, lemonades, vinegars, and spirits from Privatbrauerei Hirt are popular gifts for consumers in the region and are now being made available online. DS Smith has created a bespoke e-commerce packaging solution to provide protection for the products in 0.5 litre and 0.75 litre glass bottles during storage and transportation.
The fibre-based packaging is described as effective in securing ‘critical’ areas of the products, such as the cap and base of the glass bottles and it incorporates shock-absorbing edges and securing tabs. It is also 100% recyclable, with no inclusion of plastic components.
Heimo Schader, MD of Privatbrauerei Hirt said, “Our new packaging combines functionality with design and it can be assembled quickly and efficiently while being versatile for our diverse types of product ranges. We are excited that our customers can now enjoy our premium and high-quality products when they purchase from our new online shop. The fibre-based packaging also offers ample space for our impactful and recognisable branding, and this ensures an exceptional unboxing experience.”
The DS Smith design means the packaging solution is suitable for products in bottles in a variety of different shapes and sizes.
Dieter Glawischnig, MD, packaging, DS Smith Austria, added, “Our mission was to develop a smart, sustainable packaging that meets the high standards expected of premium beverages and uses less materials, while providing a comprehensive and robust product protection in terms of casing. This is a crucial factor and key consideration for many of our customers in today’s booming e-commerce landscape.
“We are also satisfied that the packaging has an elegant and natural aesthetic uniquely combined with delicate white flexographic printing. This is intended to hint at the quality of the beverages inside the box and ensure that Privatbrauerei Hirt’s branding is bold and immediately recognisable.”
