DS Smith and and Queen® Flowers have teamed up on a project to create a recyclable and experiential bouquet box.
The DS Smith corrugated cardboard design can hold between three to five Kalanchoe bouquets, and the boxes incorporate two different lids. One contains five holes for smaller bouquets, while the other has three holes for larger bouquets.
The bottom lid is for fitting into the shorter handholes without necessitating the use of glue, and DS Smith described the overall structure of the packaging solution as ‘soft and without sharp edges’, making it easy to construct. The top lid is key in reducing the amount of air trapped in the boxes and eliminating unnecessary weight during transportation. It is also said to be effective in maintaining the levels of moisture required for keeping the bouquets fresh from supply chain to Point of Sale (POS).
Emilie Stærmose, chief marketing officer (CMO), Queen® Flowers, said, “We wanted a solution that can be easily branded to give us greater exposure in store. This is highly effective in comparison to how our flower bouquets have been traditionally displayed. The moisture retention and protection provided by these new DS Smith boxes is a key aspect of the design planning and strategy, alongside sustainability and recyclability. We are curious to see how this new packaging is received by our customers and their feedback is vital.”
Sustainable packaging with graphics communicates the company’s brand identity and the exterior surface is suited to bold logos and creating a visual impact. When the boxes are empty, they can be placed in a cardboard container for recycling.
Mette Staal, cluster creative lead, DS Smith, added, “We applied our unique and industry first Circular Design Metrics when working on this design and our team focused on reducing materials, CO2 emission, and recyclability, for example. The solution is intended to sit beside the brand’s traditional black buckets. We try to understand our customers business and supply chain to find the right packaging solution for their business and consumers.”
