UPM Adhesive Materials, formerly known as UPM Raflatac, will launch of a range of specialist solutions that address key trends in logistics and durables at Labelexpo Europe.
The Barcelona event marks the firm’s debut under its renewed brand identity. With printers and converters under increasing pressure to improve the performance and sustainability of their products, UPM explained that the latest label material offerings showcase the company’s ‘deep expertise’ in developing solutions for intended end-uses that support these targets.
One of the new solutions being presented caters to the logistics sector. As supply chains evolve to cater to the growing demands of e-commerce, direct-to-store delivery, and packaging waste reduction requirements, logistics packaging is said to be undergoing transformation. More brands are now shipping products in their original packaging, eliminating the need for outer packaging or repacking. UP said this shift requires specialised label solutions that can perform throughout the entire journey.
To address this, UPM Adhesive Materials is launching a new removable label material solution for logistics described as providing ‘fast, secure adhesion’ to a range of packaging materials. Their removability enables parcels to be reshipped without replacing the packaging.
UPM is also launching a product selection guide tailored to the consumer durables segment. Modern appliances carry multiple labels for identification, energy ratings, promotion and QR codes. The new consumer durables offering aims to simplify the decision-making process, providing ‘clear product selection, flexible ordering options and improved sustainability’, with solvent-free adhesives and PET PCR materials.
UPM Adhesive Materials’ Carbon Action plastic label materials and recyclability credentials will also be highlighted. With Carbon Action solutions, customers can demonstrate the quantifiable reduction of their label material’s carbon footprint, choose bio-based raw materials, and ensure recycling compatibility. Interactive wash-off label technology demonstrations will be on stand for HDPE, glass, and PET containers.
“Selecting the right label is essential to elevate sustainability – especially now as PPWR requirements place even more pressure on packaging,” said Sylwia Jurys, VP, markets EMEIA at UPM Adhesive Materials. “As experts in the field, we formulate label materials that are specifically designed for the varied environments and conditions they’ll face to ensure they perform exactly as needed, while supporting sustainability ambitions.”
