A new study has revealed that one in three UK consumers consider the environmental impact of the packaging of crisps.
Commissioned by Amcor, the study revealed that it proves to be particularly important for younger consumers – with 43% of 18-43 year-olds agreeing they are more likely to consider the environmental impact, compared to 20% of over 45 year-olds.
The research comes following a collaboration between Amcor and UK crisp brand, Burts, which recently launched in new packaging made with 55% post-consumer recycled materials.
Developed using Amcor’s AmFiniti solution, the packaging is made from advanced recycled materials and follows the ISCC-certified mass balance approach. The material offers the same quality and performance as virgin resin, making it suitable and safe for food-grade applications without compromising product integrity, Amcor explained.
The study also found that 28% of respondents agree that the environmental impact of the packaging is just as important as the taste of crisps, and 40% agreed that they would be more likely to buy crisps if the packaging had been made from recycled materials.
Sally Liggins, key account manager, snacks, and confectionery, EMEA at Amcor, says, “These insights show just how important it is for brands to invest in recycled materials for their packaging. It’s important not to underestimate how impactful and easy switching to recycled content can be. Together with Burts, we proved that it’s not only possible, but also a smart, future-ready move that resonates with eco-conscious consumers and supports real sustainability progress.”
