LABELEXPO Global Series has revealed it will rebrand to LOUPE, in step with the label industry’s evolution. The announcement coincides with the first day of Labelexpo Europe 2025.
The first show under the new branding will be LOUPE Americas 2026.
Labelexpo was launched in 1980 with the inaugural Labelex 80 in London, featuring 44 suppliers. Since then, the portfolio has expanded worldwide. In the past two years, the combined Labelexpo portfolio of events welcomed over 125,755 visitors.
Today, Labelexpo Europe 2025 in Barcelona welcomes over 650 exhibitors covering. Data from Labelexpo Europe 2023 showed 40% of visitors registered an interest in flexible packaging, and 25% in folding cartons. Over 25% of exhibitors at Labelexpo Europe 2025 have portfolios that reach across labels, flexible packaging, and folding carton sectors.
“Over the decades, Labelexpo has transformed from a narrow web, pressure-sensitive-focused show to take in new label formats, then flexible packaging and now folding cartons, all driven by the entrepreneurship, agility and service mentality of label converters,” said Andy Thomas-Emans, strategic director, Labelexpo Global Series. “Just as today’s label converters are diversifying and bringing multiple technologies together under one roof, LOUPE mirrors that same spirit, uniting the full spectrum of package printing in one place to inspire innovation, efficiency, and growth for the entire industry.”
The new brand identity is described as the culmination of a ‘meticulous research and consultation process’ involving industry peers and partners.
LOUPE is said to stand for: attention to detail, clarity and insight, and precision and craftmanship. The LOUPE acronym stands for “Labels & OUter Packaging Embellishment,” reflecting the expanded scope of the show while maintaining the core focus on labels.
“From 2026, our event portfolio will emerge as LOUPE, while our editorial arm, Labels & Labeling, remains unchanged,” added Jade Grace, MD, Labelexpo Global Series. “While labels continue to be our focus, this evolution recognises the broader impact and influence of label technologies across the entire value chain.
“LOUPE will continue to drive the transformation of the labels and outer packaging embellishment industry across all packaging formats. Today, we celebrate a new era with our industry.”
