KOENIG & Bauer Kyana has presented its new digital tool, AURAVEO, at DMEXCO 2025 in Cologne, Germany.
The firm explained that AURAVEO ‘transforms’ packaging into interactive communication channels, provides insights into consumer behaviour, increases the return on investment of marketing campaigns, and allows for a personalised brand experience through one-to-one communication.
In doing so, Koenig & Bauer Kyana said it is demonstrating how the industry can be made fit for the future, in line with the growing demands of both brands and consumers.
As the digital arm of Koenig & Bauer, Kyana combines two complementary product lines. There are machine-specific solutions designed to increase efficiency, quality, and automation in printing, and packaging companies. On the other hand, AURAVEO is specifically aimed at brands and bridges the gap between analogue packaging and the digital world.
The firm added that the tool opens up new possibilities for reaching customers directly, strengthening brand loyalty and addressing the growing challenges of consumer expectations, transparency, and personalised experiences.
Sandra Wagner, CEO AURAVEO Koenig & Bauer Kyana, said, “With AURAVEO, we are defining a new era of consumer engagement, enabling brands to create powerful, direct connections and dynamic digital experiences.”
Each scan with AURAVEO provides information about consumers and their interactions with the packaging. Brands can gain insights into preferences, purchasing behaviour, and usage patterns.
AURAVEO was first presented as a proof of concept at drupa 2024. With the launch at DMEXCO 2025, Koenig & Bauer Kyana is now officially bringing the tool to the market.
