THE BCMPA, the Association for Contract Manufacturing, Packing, Fulfilment & Logistics, has reported that demand for drinks that deliver more than just hydration is ‘transforming’ the landscape for brands and manufacturers.
The organisation revealed that British consumers are increasingly reaching for drinks that promise added benefits. BCMPA members are said to be at the heart of this trend, helping brands navigate the journey from concept to compliant, commercial-ready products.
“Consumers want multifunctionality in their drinks,” explained Matt Wolf, founder of FoodBuzz Innovations. “We’re seeing interest in ‘clean’ energy, cognitive support and sleep-enhancing formulations – often combining nootropics, micronutrients and tailored macronutrient profiles.”
Michael Rowark, MD of Blends Flavours & Colours, added that the shift is no longer niche, it’s mainstream. “Zero sugar, gut health, brain support – these aren’t fringe trends anymore – they are core expectations. Consumers expect benefits they understand, ingredients they recognise and flavours they enjoy. To meet these expectations at scale, brands need flexible manufacturing solutions that support both innovation and efficiency.”
Sustainability requirements are also rising up the agenda. Louise Joyce, director at All In The Bottle, highlighted a growing preference for organic-certified production and natural flavourings. “It’s refreshing to see brands prioritising quality and sustainability. Packaging choices are also evolving, with more businesses aligning their materials with their environmental values.”
