COCA-Cola has launched a Fantasy Premier League Challenge on-pack promotion to celebrate the return of the English Premier League.
Running from September 1 until November 2, the packs feature the ‘eye-catching’ Premier League logo and QR codes which will direct consumers to the Fantasy Premier League website where they can submit a team to participate.
Everyone who participates is entered into a draw to win from a prize pool of more than 20,000 football-themed items, including headphones and speakers. Those who successfully ‘beat the icon’ will go into an exclusive draw to win one of 2,100 premium prizes, such as match tickets, vintage t-shirts and Sky Sports memberships.
The activity taps into the passion of Fantasy Premier League’s 11 million active users, especially the gen z audience, who make up a core demographic of Fantasy Premier League players.
Rob Yeomans, VP commercial development at Coca-Cola Europacific Partners GB, said, “Football is a passion that unites millions across Great Britain. We’re tapping into this with our new promotion – offering fans the opportunity to engage even more deeply with the game they love – with the chance to win some great prizes along the way.
“This campaign will not only keep the Coca-Cola brand front of mind but help to drive significant incremental cola sales for our retail partners. It’s a winning combination for retailers and football fans alike, and we can’t wait to see the excitement unfold in-store and online.”
