MM Packaging has revealed details of its work to produce fully enclosed cases for Kingsland Drinks’ multipack ranges of canned wines and ready-to-drink cocktails.
The cartonboard solution is said to be helping to spearhead Kingsland Drinks’ push into aluminium can formats and MM Packaging’s drive into the beverage market.
The packaging format handles eight or 12 cans, doubling up as a transit pack and an ‘impactful’ on-shelf solution. A perforated zip-tear around the middle of the pack is designed to allow for ease of use when placing the cans on shelf, while the printed packaging allows for additional branding and a ‘premium’ look.
Kingsland Drinks is an employee-owned drinks specialist offering solutions across drinks sourcing, bottling, and product development. As well as contract packing for brand owners, the business supplies major retailers with branded and own-label wines and has its own bespoke range of products that are exclusive to the on-trade and independent sector.
Mike North, business development manager at MM Packaging, said, “The solution we are offering is sustainable, protective and multi-functional. Our fully enclosed cases offer excellent protection in transit and a strong on-shelf presence for the cans. It’s easy for the retailer to quickly assemble the high-impact packs to sit on shelf in store.
“This format is proving to be a versatile one for Kingsland Drinks. We worked together to ensure that the cases ran efficiently on their packing lines, ensuring the cans can be easily packed and distributed safely while offering a premium pack to match the quality products inside.”
The cases are being used by Kingsland Drinks for multipacks of 12, in 200ml and 250ml can formats, whilst being made from FSC-certified virgin fibre board.
Jo Taylorson, head of marketing & product management at Kingsland Drinks, added, “Cans represent a format with significant growth potential across wine, ready-to-drink cocktails, and low-alcohol beverages. Our investment in a world-class canning line, with capacity to produce 26 million cans annually, underlines the importance of this format within the wider Kingsland Drinks range.
“Working with MM Packaging, we’ve benefited from their expertise and collaborative approach, resulting in a solution that both complements our packing processes and delivers a high-quality finish for our canned portfolio.”
