JAMES Cropper Paper & Packaging has appointed Mickael Minot as brand owner director, a new role designed to boost the company’s presence in the luxury packaging sector.
With over 16 years of experience and an MBA from EDHEC Business School, Mickael has collaborated with fashion, beauty, and spirits brands across 80 markets. Mickael, based in Boulogne-Billancourt, will spearhead James Cropper’s global brand-owner partnerships, guiding teams to deliver ‘bold colour, market-leading craft, and sustainable innovation at scale’.
He said, “James Cropper has been a benchmark for luxury packaging throughout my career. When this opportunity arose, it immediately felt like the perfect next chapter. Paper is unique as a luxury material because it engages two of our primary senses – sight and touch. The moment your hand feels soft, carefully crafted paper, the luxury experience has already begun.”
Mickael made his first customer-facing appearance for the company at Luxe Pack Paris, where he introduced James Cropper’s newest high-end material, Rydal Eco, an uncoated, 100% recycled fibre cartonboard.
Prior to joining James Cropper, Mickael held senior roles across Europe and Asia, including global sales manager at Toly Products and senior key account manager at JUJIN New York, where he specialised in luxury packaging for fashion, beauty, and spirits brands. He also spent seven years in Tokyo co-founding and managing Eurojapan, developing services for foreign companies and expanding export markets.
Paul Barber, MD of James Cropper Paper & Packaging, added, “Mickael combines deep technical knowledge with a true passion for design-led sustainability. His appointment reinforces our commitment to delivering world-class service to brand owners as we scale transformative innovations like CupCycling® and Fibre Blend Upcycled Technology.”
