THREE of Hunter Luxury‘s creative packaging projects have been shortlisted at the 2025 London Packaging Week Innovation Awards.
The Whimsical Watering Can for Hendrick’s Gin, created in collaboration with Boundless Brand Design, has been nominated in the Everyday Drinks category. Housed inside a vintage-style watering can, the gift set contains a 70cl bottle of Hendrick’s Original Gin. Designed to blend ‘playful storytelling with practical functionality’, Hunter said it captures the essence of the Hendrick’s brand in a ‘truly unique and engaging’ format.
The Glenlivet 40 Year Old, meanwhile, is a finalist in the Luxury Drinks category. The brushed copper-finished cylinder, engraved detailing, and twist-open lid come together in a presentation designed to celebrate the whisky’s heritage and ‘enduring prestige’.
Completing the hat-trick, the limited-edition vanity case for Charlotte Tilbury’s Pillow Talk Dreams Come True makeup kit has been shortlisted in the Beauty Accessories category. The chest features quilted nude-pink PU leather, satin-lined drawers and rose gold detailing. It is described as a design-led, reusable solution crafted to capture the elegance of the Pillow Talk range while meeting growing demand for premium beauty packaging that offers a meaningful second life.
Paul Hamilton, head of sales and marketing at Hunter Luxury, said, “These nominations celebrate the creative passion and technical mastery our team pours into every project. We always say that what we do is beyond making packaging. We’re crafting experiences that engage the senses, spark emotions, and leave lasting impressions. From the whimsical charm of Hendrick’s watering can to the refined elegance of The Glenlivet 40, each design tells a compelling story through artistry and craftsmanship.
“The beauty sector is incredibly important to us, and we’re proud to see our collaboration with Charlotte Tilbury recognised among such strong competition. This vanity case is a prime example of how packaging can elevate a product, not just in form but in function and emotional impact. It validates our belief that great packaging is a powerful vehicle for brand storytelling and deepening consumer connection.”
Looking ahead to the awards ceremony, Paul Hamilton added, “We congratulate all fellow finalists and look forward to celebrating the spirit of innovation that defines this industry. At Hunter Luxury, we remain committed to pushing boundaries and delivering packaging solutions that captivate, inspire and elevate.”
