COCA-Cola Europacific Partners Great Britain (CCEP) has partnered with artist Mark ‘Pinky’ Taylor to design the can for its new Monster Ultra Fantasy Ruby Red drink.
The energy drink boasts a grapefruit flavour, with CCEP giving Pinky a blank canvas to create the ‘eye-catching’ graffiti-style design for the bright pink can.
Monster Ultra Fantasy Ruby Red will be available in plain and price-marked single 500ml cans, as well as four-can multipacks which have also been designed in collaboration with Pinky.
Helen Kerr, associate director of portfolio development at Coca-Cola Europacific Partners GB, said, “Energy drinks continue to increase in appeal to more consumers on more occasions throughout the day and remain the most dynamic segment in soft drinks. Much of energy drinks’ growth is being driven by zero sugar innovation, a space in which our Monster Ultra range continues to lead the way, with bold flavours and even bolder can designs.
“Ultra Fantasy Ruby Red is a total knockout – a punchy grapefruit flavour that’s already smashing it stateside. Wrapped in a show-stopping can designed by our long-time collaborator Mark ‘Pinky’ Taylor, it’s made to turn heads and fly off shelves. We can’t wait to see how retailers bring the launch to life in-store.”
