Public to choose from top cartonboard innovations

Winfried Muehling, Pro Carton
Winfried Muehling

THE 2025 Public Vote is now open for the European Carton Excellence Award, Pro Carton Young Designers Award, and Pro Carton Student Video Award.

Consumers, industry experts, and academics are invited to cast their votes in recognition of outstanding cartonboard innovations.

The European Carton Excellence Award is hosted by Pro Carton, the European Association of Carton and Cartonboard manufacturers, and the European Carton Makers Association (ECMA).

The top 30 shortlisted designs for the European Excellence Award Public Award are said to feature some of the most renowned names in the cartonboard industry, all sharing the same commitment to innovation and environmental responsibility. These include cartonboard mills, converters, brand-owners, and designers.

The design that secures the highest number of votes will win the 2025 Public Award. The public can cast up to three votes per award. Voting closes at midnight on Friday 23 August.

During the same period, The Pro Carton Young Designers Award and Pro Carton Student Video Award, an annual competition for packaging design and storytelling, will host public votes too. Both awards focus on promoting sustainable packaging, circularity, and innovation amongst students across Europe.

Winners for all three competitions will be announced at an awards gala in Istanbul on Thursday 18th September, with all finalists invited to the ceremony.

Winfried Muehling, Pro Carton’s director of marketing and communications, said, “These three awards showcase the very best of our industry, with remarkable creativity and unwavering commitment to sustainability. It is truly inspiring to witness the creativity and innovation emerging from across Europe. The exceptional talent demonstrated in both the Pro Carton Young Designers Award and the Pro Carton Student Video Award gives us great confidence in the future of sustainable packaging design.

“The Public Award allows consumers, industry professionals and academics to reward and decide on their chosen winners for all three awards. From the 18th of July, we invite the public to celebrate the remarkable achievements of all entrants and help us select the designs that will shape the future of cartonboard by voting in the Public Vote.”

For more information and to place your vote(s), visit: https://www.procarton.com/