THIRD-party logistics provider Prism eLogistics has announced completion of a complex and time-sensitive promotional display campaign for gut-friendly health drinks brand Hip Pop.
The project involved co-packing 486 floor-standing display units (FSDUs), each loaded with product, and distributing them to nine Sainsbury’s distribution centres across the UK. Prism received stock and packaging components just days before the deadline and had only 48 hours to pick, pack, assemble, label, band, and dispatch the entire order.
Prism explained that all deliveries were completed on time and in full.
The task saw the company’s Hampshire-based facility operating around the clock, with 24-hour shifts and a tightly coordinated packing and logistics schedule. More than 100,000 cans of Hip Pop were packed and sent to stores in a nationwide push that now sees the brand promotion live in over 80 Sainsbury’s locations.
Hip Pop head of operations, Elli Leeming, said, “Partnering with Prism eLogistics on this project was a game-changer for our business. From the start, their team demonstrated exceptional professionalism and responsiveness, even though we threw several curveballs their way. Everything went to plan, and their support and superb communication meant we had a happy customer who their orders on time and in full.”
Ian Wright, MD of Prism eLogistics, added, “We thrive on complex, time-sensitive projects like this. Brands in fast-growth categories like functional drinks need partners who can match their pace and ambition. The Hip Pop campaign is a brilliant example of what happens when you bring together planning, automation, and a team that’s willing to go the extra mile.”
