POLYTAG has announced the appointment of experienced packaging specialist, Mat Roberts, to its team.
Having previously worked at Unilever, Müller, and Wholebake Limited, Mat brings over 16 years of cross-sector experience within the packaging industry to his new role as project delivery lead at Polytag.
Within Müller’s print and packaging technologist team, Mat spent over two years managing packaging and artwork projects for the iconic ‘Corner’ brand. Here, he played a key role in sustainability initiatives, including projects driving plastic reduction. Following this, in his work as senior packaging technologist at Unilever, Mat was responsible for the transition of Dove brand hair products to 100% recycled plastic materials.
In his new role, he will focus on leveraging Polytag’s digital tracing technology to support brands and retailers in achieving their sustainability targets and navigating complex regulatory landscapes.
He will work closely with clients to develop their packaging strategies for better recyclability, implement data accuracy for EPR reporting, and accelerate the adoption of barcode-level packaging lifecycle information.
Alice Rackley, CEO at Polytag, said, “It’s a true game-changer for us having Mat on our team. His remarkable career, especially his pivotal work driving plastic reduction at Müller and delivering 100% recycled materials for Dove, perfectly aligns with our mission and attitude. This strategic appointment strengthens our leadership, allowing us to accelerate our impact, deliver tangible value to brands tackling EPR, and dramatically advance recycling across the UK. We couldn’t be more excited to have him on board at such a key moment for the UK packaging and recycling industry.”
Mat Roberts added, “We are consuming resources at an unsustainable rate, and I believe we all have a part to play in slowing this down for future generations. The implementation of EPR is already prompting companies to scrutinise their packaging material choices, hopefully for the better. Polytag is creating real, actionable change. I look forward to contributing to the business’ impactful projects that are already shaping a more circular future for the entire packaging industry in the UK.”
