PRISM eLogistics has announced it is broadening its role beyond traditional third-party logistics (3PL) by offering consultancy and operational support to emerging startups.
One partnership is with drink brand VitClear, which was founded in 2024 by Ralph Burrows, a former firefighter who observed that during exposure to heat and intense physical exertion, individuals can lose up to 1.2kg of body weight every 30 minutes – primarily through excessive sweat, leading to the loss of essential vitamins and minerals.
He developed three functional drinks targeting gut health, cognitive function, and sustained energy. The firm’s transparent branding and full nutritional breakdown on each can aims to tap into rising trends in supplementation, nootropics, and no/low (natural) caffeine.
Prism explained that start-ups present logistical challenges and the support of a partner in the early stages is key. The firm has helped VitClear scale its operations by integrating 3PL services with advisory support. Prism facilitated the setup of VitClear’s TikTok Shop, managed Amazon fulfilment, and coordinated European pallet-ready logistics for direct-to-business shipments.
Additionally, the team developed bespoke packaging solutions, including custom sample boxes and mixed-SKU packs combining three flavours – a format that offers retailers flexible, space-efficient options.
With orders exceeding 9,000 cans to date, a second production run already complete, and a major production run planned later this year, VitClear is now preparing for accelerated growth across the UK and Europe.
“Identifying a clear market need for functional beverages that address mineral and vitamin replacement was the catalyst for VitClear,” said Ralph Burrows. “Partnering with Prism has enabled us to concentrate on product development while benefiting from their expertise in logistics and operations, which are critical to scaling our business.”
Ian Wright, MD at Prism eLogistics, added, “Startups like Vitclear need more than just logistics, they require partners who offer strategic insight and operational excellence. Drawing on our experience with established beverage brands, we bring best practices at the earliest stages that add real support to emerging companies.”
