PROTECTIVE packaging specialist Macfarlane Packaging has launched the firm’s 10th annual unboxing survey, which provides consumers with the opportunity to provide feedback on packaging used by the UK’s online retailers.
Over the past decade, the results have reflected the changes in consumer behaviour and demands of packaging for online purchasing. Macfarlane said internet shopping has more than doubled to nearly 30% of all UK retail sales during this period.
The survey results provide insights into consumer experiences with e-commerce packaging, which allows Macfarlane to advise customers. The findings also help online retailers understand consumer preferences and expectations.
The 2025 survey invites consumers to share their opinions on packaging used by internet retailers with topics including: types of packaging; sustainability; branding and accessibility; damages during shipping; returns processes; and overall satisfaction with the unboxing experience.
Consumers will be able to contribute to the research until 19 August and Macfarlane has ten prizes available for participants, including vouchers or a donation to charity, a Ninja CREAMi, spa breaks, and more.
Rachel Fellows, retail sales director for Macfarlane Packaging, said, “For 10 years we’ve been asking consumers about their unboxing experiences, which have spanned a huge range of products, sectors and brands in the online retail space, and it’s revealed how crucial packaging is to the customer journey. The feedback we’ve received from consumers in the past has emphasised that a careful balance needs to be struck by online retailers, ensuring packaging is sustainable but also provides accessibility, product protection and leaves a positive impression of their brand.
“We’re excited to hear from everyone about their unboxing experiences, the good and the bad, and we hope that for this 10th survey that we get a record-breaking response.”
To take part in the survey go to: https://macfarlanepackaging.com/unboxing-survey-2025
To see the 2024 results go to: The Unboxing Survey Results 2024| Downloads | Macfarlane Packaging
