JAMES Cropper is offering direct access to its colour portfolio built on over 50 years of proprietary fibre-dyeing expertise.
The range, designed, formulated, and crafted entirely in the UK at the company’s Lake District mill, is poised to make its official debut ‘very soon’.
James Cropper said the launch comes at a time when many suppliers are cutting back on colour options or moving production overseas, with it doubling down on its UK roots by bringing a range of more than 50 signature shades under one new brand that will be available direct from James Cropper as well as from select merchant partners.
Many of the colours have been in continuous production for decades, now reimagined and precision-engineered by James Cropper’s team of colour artisans to meet the future demands of brands, designers, and converters.
Paul Barber, MD of paper & packaging at James Cropper, said, “This is not a refresh. This is a declaration. We were the first to produce coloured paper, and we’re proud of that legacy, but we’re not here to look backwards – we’re here to own the future of colour in paper. What we’re planning has been refined over 50 years of proprietary fibre and colour formulations.
“This is the latest step on our industry-defining journey. Even as the market changes, customers can still rely on James Cropper to provide unmatched vibrancy, durability, and performance – just as we always have.”
Produced entirely on-site at its Burneside mill in Cumbria, the portfolio features heritage shades, with the new bespoke formulations co-created with clients in James Cropper’s colour lab. Every sheet is made using the company’s dyed-in-the-fibre process, which James Cropper said ensures the colour penetrates the fibre for exceptional depth, vibrancy, and longevity, outperforming surface-printed alternatives at every stage of finishing.
James Cropper said that customers, both new and longstanding, are invited to experience the paper production process first-hand at the 180-year-old mill, from bespoke colour development to the final reel, gaining unique insight into the artistry behind every sheet.
