HENKEL Adhesive Technologies has revealed plans to demonstrate how companies can use advanced adhesive solutions to comply with PPWR requirements and actively shape future-proof packaging design at Labelexpo Europe 2025 in Barcelona.
The company will focus on two key topics: recyclability and CO2 reduction along the entire value chain.
Henkel will showcase its recyclable PSAs at the event, under the theme ‘Enabling Circularity in Labels – with Adhesives & Coatings’. Developed to improve circularity in label applications, these adhesives aim to support companies in meeting the requirements of the EU Packaging and Packaging Waste Regulation (PPWR) early on. They include wash-off PSAs for PET bottles, which Henkel said can be removed without any residue – even at low temperatures. Among these is Aquence PS 3017 RE, which won the FINAT Sustainability Award 2024.
Henkel will also be promoting repulpable adhesives for paper labels that dissolve in the recycling process.
The firm is bringing expertise from the Henkel Packaging recyclab, located at the Henkel Inspiration Center Düsseldorf (ICD). The facility allows packaging designs to be tested under realistic conditions and evaluated in accordance with applicable guidelines.
Henkel will also display innovations for COâ‚‚ reduction in the form of specially developed PSA adhesive solutions described as ‘ideal’ for linerless label applications. As they do not require a liner, they reduce the amount of material used and increase efficiency in label printing.
Furthermore, Henkel said UV-curable PSA adhesives stand out for their high energy efficiency and also their ‘excellent’ resistance to heat, chemicals, and environmental influences. These properties make them suited to demanding label and tape applications such as in the medical or graphics sectors.
“The coming years will bring fundamental changes for the labelling and packaging industry. Companies aiming to remain competitive must address sustainability, performance and regulation as a whole and work with partners from the industry to overcome the challenges,” said Philippe Daval, head of market strategy packaging Europe at Henkel Adhesive Technologies. “Our adhesive and coating technologies provide the basis for this, all the way from design for recycling to reliable implementation.”
