SPECIALTY chemicals provider Archroma has unveiled a fully redesigned website which aims to enhance the customer experience and accelerate the move to more sustainable practices across the textiles, packaging, and paper value chains.
The new digital platform is designed to help manufacturers and brands make ‘smarter, science-based decisions’ that reduce environmental impact.
“The new website comes at a pivotal time for our industries, where increasing demand for lower-impact solutions – along with more stringent regulations and standards – is making sustainability a business imperative for everyone,” said Dhirendra Gautam, VP global marketing and strategy, Archroma Textile Effects. “More than a visual refresh, our upgraded website reflects our commitment to helping customers navigate fast-changing, competitive markets with smart, sustainable, accessible solutions.”
For example, Textile Effects solutions can be explored by end-use market or innovation theme. A new SUPER SYSTEMS+ tool brings interactivity to the product portfolio, spanning preparation, dyeing, denim, printing and finishing. It guides users to select the right low-impact system for a specific market, end-use segment, fabric and shade, based on sustainability targets, compliance requirements and performance goals.
The new Packaging Technologies section showcases solutions for a range of markets and applications. The innovation section highlights breakthrough solutions and thought leadership content.
“As experts in specialty chemicals, Archroma delivers colour, protection and purpose to everyday materials,” added Lisa Clark, VP marketing and sustainability, Archroma Packaging Technologies. “Our new website brings to life our broad portfolio in packaging technologies which enables the shift to more sustainable solutions from pulp and paper to packaging, as well as tissue & toweling, and building & construction.”
