SHELLWORKS has launched what it is calling the world’s first fully home-compostable pipette dropper.
The move is tipped to ‘revolutionise’ sustainable packaging for the beauty and wellness industry.
Pipette droppers used for serums, oils, and wellness products are typically constructed from fused materials including glass, rubber, and plastic. Shellworks claimed their small size means they slip through recycling equipment, causing nearly all pipette droppers to end up in landfills or incineration facilities.
The firm revealed that this ‘completely stable’ biodegradable alternative mimics the properties of glass, ceramic, plastic and rubber all in one, meaning the whole product comes from the same origin and can break down as one when disposed of.
The company developed the innovation with the help of £4.6 million in seed funding raised in 2022, and already delivers other biodegradable packaging solutions to brands including Wild, which sells in Boots and Tesco.
The London-based firm’s solution uses its award-winning plastic-free material Vivomer, made from waste biomass such as plants, that is transformed into a plastic-like material through fermentation. This material breaks down only once disposed of in home compost environments and can even break down in landfills at a similar rate to cellulose, Shellworks added.
The company’s packaging is used for products from brands including Abel, Eclo, People. Planet, and Sam McKnight. With conversations underway with 10 brands across the UK, EU, and US, Shellworks added that it is poised to scale this new innovation across the industry. Following two years of development, the company revealed it can produce 2.4 million units of its dropper solution annually.
Amir Afshar, co-founder & chief product officer at Shellworks, said, “Brands no longer have to choose between sustainability and shelf appeal. We designed this dropper to feel as good as it looks, and to disappear responsibly when it’s no longer needed. This represents a fundamental shift from sustainability as an add-on to sustainability as the foundation of product design.”
Dr Jay Gaston, materials lead at Shellworks, added, “We engineered Vivomer to be a truly industrial material- it’s precise, resilient, and beautiful when moulded. This dropper proves that even the smallest, most technical packaging challenges can be solved with the right material platform.”
