AWARD-winning designs from Pro Carton’s 2024 European Carton Excellence Award (ECEA) are now on display at the Museum of Brands in Notting Hill, London.
The exhibition highlights innovative and sustainable cartonboard packaging solutions that have been praised for their ingenuity, functionality and environmental impact.
Among the creations on display is the Carton of the Year, Origen Flor Natural by cartonboard converter Hinojosa Packaging Galería Gráfica and cartonboard manufacturer Stora Enso. This perfume packaging features intricate die-cut floral patterns, designed to enhance its visual appeal while offering robust protection for the glass bottle inside.
Another highlight is the UK-based Public Award Winner, Pladis Victoria Creations, a solution by cartonboard converter Graphic Packaging International for McVitie’s Victoria Chocolate Creations. Made with Metsä Board cartonboard, the festive design aims to enhance the consumer experience, while its recyclable nature supports a more circular economy. The design also ensures integration into existing production lines.
Other category winners on display include OCB Cover Kit – Paper & Filter, Mackmyra 001, Calma Products, Samarite Magic Key, Easy-Life Fish Food and Kirkland Marinara Sauce. The ECEA Gold and Platinum winners are also featured.
Visit the Pro Carton website for the full list of the ECEA winner designs currently on display at the Museum od Brands: https://www.procarton.com/activities/national-activities/
Alice Kain, curator at the Museum of Brands, said, “It is wonderful to have the ECEA winners on display at the Museum once again. Year after year, the display generates excitement, interest and attraction from both visitors and students looking forward to learning about the latest advancements in cartonboard packaging. Using sustainable packaging is part of a brands story, and we are proud to take part in the telling of these stories by hosting the exhibition.”
Winfried Muehling, marketing & communications director at Pro Carton, added, “To have the ECEA 2024 winners on display at the Museum of Brands is a fantastic opportunity to showcase the immense potential of cartonboard packaging. These designs are not only visually stunning but also set new standards for sustainability and innovation. We hope visitors leave inspired by the role packaging can play in creating a circular economy.”
