AMCOR has announced it has achieved ‘significant’ material savings as part of a partnership with skincare brand Bulldog.
The firm revealed a 16.67% reduction in the wall thickness of each tube sleeve has been achieved for the 50mm diameter flexible tubes used across a number of Bulldog products in 100ml and 150ml sizes – and is expected to save approximately 8.5 metric tonnes of plastic annually.
The modification is the result of collaboration between Amcor and Bulldog to further improve the sustainability attributes of the products. Amcor developed a series of trials to prove the ‘squeezability’ and consumer experience were not compromised by this change, and that the redesigned lighter-weight tube maintained the high-print and leak-test quality.
The lighter-weight tube sleeve is compatible with the existing tube cap and shoulder, ensuring the filling process is not impacted.
In addition to the lightweighting, Amcor increased the amount of post-consumer recycled (PCR) plastic used within the complete tube to over 62%.
“This latest iteration of the 100ml and 150ml flexible tubes is proof of both Bulldog’s and Amcor’s commitment to a circular society where more sustainable consumption and recycling are the norm,” said Joe Horton, sales director at Amcor. “By applying our technical expertise and working together, we have found an innovative way to develop an even more sustainable packaging solution.”
James Barnes, brand director at Bulldog, added, “The result of our continuing successful collaboration with Amcor is a consumer-facing product that has enhanced its sustainability credentials while still looking highly attractive.”
