DS Smith was awarded three silver awards for three separate product innovations at the Shop! D-A-CH Awards 2025 in Germany.
The awards recognise excellence in Point-of-Sale (POS) and the design of advertising display materials.
The DS Smith product innovations honoured at the event include the Wan Kwai Standee, the COMPO BIO Pop Up-Store, and the More x Hitschies Zerup display.
The Wan Kwai Standee was nominated for its eye-catching long-distance effect and impact and for the 2024 brand relaunch in the Food, Daily Consumer Goods, and Confectionary category. DS Smith revealed the retail stand is comprised of 100% recycled corrugated cardboard and intended to provide a unique 3D and long-distance visual recognition in-store.
As a part of a brand relaunch campaign for Wan Kwai, the POS stand is intended for placement in close proximity to Wan Kwai products and stands out as an advertising tool for the brand’s Asian delicacies. The QR code on the packaging is intended to allow customers to immerse themselves directly in a Wan Kwai world and access recipes. The digitally printed display was customised for brand distributor, Importhaus Wilms. The retail stand was also rated highly for its recyclability within wastepaper recycling schemes.
The DS Smith design for COMPO BIO Pop Up-Store display was presented with a silver award for its greenhouse-inspired design in the Home, DIY & Garden category. The design incorporates a superstructure and offset printing, with a special 3D effect for long-distance visibility. The pop-up store and display consist of a unit of four half-sized and four quarter-sized containers that can optionally be extended to six half-sized units. The packaging and POS visual merchandising concept creates a clear view of products.
The More x Hitschies Zerup display received a silver award for attractive presentation within a product launch in the Food, Daily Consumer Goods, and Confectionary category. The display features ‘eye-catching’ graphics, high-quality print imagery, and structured design. The innovation is described as fast and easy to construct and pre-fill.
Dr. Jürgen Bundschuh, SMI sales, marketing & innovation director, Germany and Switzerland, DS Smith, said, “We are thrilled to be selected for these high-level awards and within a selection of very different categories. This showcases our expertise and innovation in these key areas and our approach to sustainability as a core part of our approach to design, and the creation of product solutions that appeal to our customers and their consumers at every level, from usability and circular-ready materials to graphic and visual identity.”
