MOLSON Coors Beverage Company has launched packs of Madrí Excepcional in a limited-edition design as part of a new on-pack promotion.
Featuring ‘eye-catching’ festival-themed illustrations intended to make the packs stand-out in stores, the promotion will give consumers the chance to win VIP and general admission tickets to All Points East.
To enter, consumers need to purchase a promotional pack of Madrí Excepcional, scan the on-pack QR code to access the Conectada digital platform, and submit their details for a chance to win.
The promotion builds on Molson Coors Beverage Company’s five-year agreement as the official sponsor and exclusive pouring rights partner for Uber One presents All Points East.
Sophie Mitchell, marketing controller at Madrí Excepcional, said,“With the summer festival season fast approaching, we wanted to reward Madrí Excepcional fans and bring the festival spirit to stores across the country with the chance to experience All Points East, on us.
“Rewarding Madrí Excepcional fans and engaging them with a unique on-pack promotion will build on the huge growth momentum of the brand and help retailers drive sales this summer.”
