Luxury vanity case promotes packaging ‘designed for today, but built for tomorrow’

Makeup box

HUNTER Luxury has teamed up with British beauty brand Charlotte Tilbury to produce a limited-edition vanity case for the Pillow Talk Dreams Come True makeup kit.

The gift set contains 13 full-size nude-pink makeup products inside an elaborate chest, covered in quilted soft-touch nude-pink PU leather featuring the Pillow Talk signature diamond design.

It comes complete with a large mirror fitted to the inside of the lid, and two drawers featuring ribbon handles, colour matched to the pink satin material lining the case. Hunter explained that every element of the set uses a bespoke design.

Makeup box

Inspired by classic Art Deco design, the vanity case was developed to echo the elegance of the Pillow Talk brand while delivering on demand for reusable, design-led solutions in the beauty space.

Pippa Bell, head of beauty at Hunter Luxury, explained, “This project is a testament to our commitment to promoting packaging that is designed for today, but built for tomorrow. Luxury brands are in the ideal position to actively promote reusability by ensuring their packaging is designed with a level of quality and attention to detail that standard rigid cartons could only dream of, and Charlotte Tilbury is leading the way in this regard.

“Every element of this vanity case, from the nude-pink quilted PU leather that reflects the colour of the Pillow Talk products, to its rose gold clasp bearing the famous CT logo, was designed to meet the customer’s goals and exceed their expectations.

“As a business that prides itself on delivering product excellence, we are especially proud of this project as it reflects our ongoing collaboration with Charlotte Tilbury. Over the years, we have consistently developed solutions that express our deep understanding of Charlotte Tilbury’s consumers and the latest market trends.

“We focus on creating products that not only meet the brand’s high standards but also resonate with its discerning customers.”