GLASS packaging manufacturer Croxsons has supported Thatchers Cider with the launch of the firm’s newest creation – Juicy Apple – by supplying bespoke 500ml bottles.
Soft launched in pubs last year and now rolling out across UK retailers, Thatchers Juicy Apple is said to be capturing attention with its ‘vibrant look, eco-conscious credentials and fresh flavour profile’.
Croxsons is supplying bottles embossed with Thatcher’s name on the shoulder. Millions of bottles are set to be delivered each year, with the partnership between the businesses extending over a two-year period.
Martin Thatcher, fourth-generation cider maker at Thatchers, said, “We take huge pride in the quality and character of our ciders and the packaging plays an important role in that story. The embossed bottle supplied by Croxsons complements our Juicy Apple perfectly, giving it a distinctive presence on shelf while reinforcing our brand identity. It’s great to work with a supplier who shares our values and can meet the scale of our ambitions.”
Juicy Apple has been developed as a drink for a new generation of cider lovers. It is made using 100% renewable electricity, including power generated from 3,500 solar panels at Myrtle Farm.
Croxsons’ Bristol-based sales manager, Matthew Winfield, is said to have played an essential role in developing and maintaining the relationship with Thatchers. Being close to Myrtle Farm, regular in-person visits have helped build strong rapport and ensure smooth project delivery.
Tim Croxson, CEO of Croxsons, said, “Partnering with Thatchers, with so many shared values, is a real privilege. Supplying bottles for their exciting new launch, Juicy Apple, is an excellent example of how we bring together customisation, quality and logistics to support ambitious, fast-moving brands.
“Relationships like these highlight our strengths, and it’s particularly gratifying to collaborate with another proud British family business that places a premium on quality and heritage as much as we do.”
