SCOTTISH distiller Eden Mill has unveiled a ‘striking’ refreshed look for its core range gin portfolio.
Love Gin, Original Gin and Golf Gin each have a new bottle and label, described as having a strong focus on locally sourced botanicals from the east coast of Scotland.
The new bottle is an evolution of Eden Mill’s existing pack. The dimpled glass remains but the pack has a larger label to make it more prominent on shelf. Furthermore, a wide set cork replaces the previous screw top.
Each of the three core products has a bespoke illustration speaking to the product’s origin story.
Love Gin celebrates Fife’s hedgerows and tradition of berry growing. The label features a love heart illustration, detailing the raspberries and strawberries that are picked minutes away from the distillery to create this ‘fruity and enticing’ pink gin.
Original Gin is an ode to the Fife coastline and the botanicals that grow there. Sea Buckthorn berries and honeyberries are said to be the ‘heroes’ in this product, deceptively fruity botanicals that thrive in harsh coastal conditions. Scottish kombu seaweed complements these sweet notes.
The relaunch comes as Eden Mill’s Golf Gin product becomes the world’s first spirit to be distilled with botanicals foraged from the Old Course in St Andrews – including gorse, heather and lavender. Golf Gin is available across the UK at over 200 Waitrose stores.
Rennie Donaldson, CEO at Eden Mill, said, “2025 is a huge year for Eden Mill, with our distillery now operational and our visitor centre opening to the public in August. To coincide, we wanted to update our core gins to bring a vibrant new look to the range and on-shelf presence in the on and off trade.
“Central to this refresh has been the botanical stories that underpin each of the three gins. Our excellent network of farms and growers have allowed us to celebrate the rich larder of fruits and botanicals available along the east coast of Scotland.”
