DS Smith celebrates double triumph at Excellence in Flexography Awards 2025

DS Smith Carlsberg packaging

DS Smith is celebrating after winning two accolades at the Flexographic Technical Association (FTA) Excellence in Flexography Awards 2025.

The awards are hosted by the Flexographic Technical Association (FTA) and see competitors from around the world submit their packaging and design solutions to be assessed by a panel of judges from industry.

DS Smith revealed that the winning sustainable packaging solution was created in collaboration with Carlsberg in Tampere, Finland and awarded for the Combined Corrugated, Process (D.3) category as well as the independent award for the most advanced packaging and design solution in the competition, Best of Show.

Ari Viinikkala, country MD, Finland, DS Smith, said, “I am proud of the diverse world-class expertise that we have in our team. This award is a wonderful testament to that. The value of the award is elevated by the fact that it is not just a win in our own competition category, but also the Best in Show, which speaks to our excellent flexographic printing expertise and our people’s enthusiasm and interest in their work. The award is a great continuation of the work we have been doing for years.”

The overall design of the packaging for Carlsberg is said to utilise as few materials as possible and is made from fibre-based corrugated cardboard. The solution is intended to be easy for consumers to recycle.

Andy Parish, product change manager, Carlsberg Britvic, added, “We collaborated with DS Smith to produce this fibre-based and recyclable packaging solution for our Carlsberg 18-pack Pilsner product. This package, originally printed with offset, was executed using flexographic printing in Tampere, Finland, and the result yielded a comparable print quality to the original, also with fewer colours used. It is an honour that the package achieved success in the prestigious Excellence in Flexography Awards 2025 competition.”

The 2025 FTA Excellence in Flexography Awards winners were announced at the Flexotech Awards banquet and FORUM event in Pittsburgh USA.