CARTON producer Falconer Print & Packaging has revealed how it helped The Woodland Gift Company turn a heartfelt vision into a commercial triumph by creating a storybook-style jewellery box that has redefined the brand’s identity.
The ‘Storybook Gift Box’ – which opens into an enchanting woodland scene with a jewellery jar nestled inside – has captured the imagination and helped the Yorkshire-based firm achieve one of its strongest ever trading periods.
“From our first meeting, Falconer Print just got it,” said Charlotte Appleton, founder of The Woodland Gift Company. “They understood the heart behind our concept, saw the potential and brought it to life with care, creativity and incredible attention to detail. Falconer didn’t just make boxes, they helped save our business.”
Closely following the design from Charlotte and her team, Falconer Print provided development and production support, ranging from structural engineering to litho print and finishing. The packaging was produced using fully recyclable board sourced from a UK mill.
“We’re delighted to have played a role in bringing Charlotte’s unique vision to life,” said Colin Pow, sales director at Falconer Print. “It’s exactly the kind of project we love – creatively ambitious, emotionally rich and rooted in a real brand story. Working with such a passionate business was a pleasure and we’re thrilled that the final result has had such a powerful impact for them.”
The Storybook Gift Box is said to have created a surge in demand for The Woodland Gift Company, resulting in glowing customer reviews and a significant uplift in sales. The new packaging has become central to the brand’s identity, with three more seasonal Storybook Box designs now in development for summer, autumn and winter – again in collaboration with Falconer Print.
