CONTENT creator Sorted Food will be in MediaCityUK on Wednesday 4th June for a live-streamed event celebrating canned drinks.
The event is in partnership with The Can Makers and titled ‘ONLY CANS’. The Sorted Food team will prepare a recipe whilst sampling a selection of canned beverages to highlight the quality, variety and circularity of drinks in cans.
Tim Conybeare, chairman of The Can Makers, said, “Our ongoing partnership with Sorted Food helps us reach a younger audience and raise awareness of the can as the perfect drinks container, not just for its environmental credentials, but also for the way it protects and presents great tasting drinks. This event is all about showing consumers what makes the can so unique and how, by making simple choices, we can all support a more sustainable future.”
The event is part of a campaign by trade body The Can Makers, which aims to raise awareness about the benefits of canned beverages.
Aluminium cans are said to offer a range of benefits that make them one of the most sustainable and practical packaging choices for drinks. They can be recycled repeatedly without losing their protective qualities, while their compact and lightweight design makes them easy to transport and store. Cans also protect drinks from light and air, locking in flavour and freshness.
Ben Ebbrell, co-founder and chef of Sorted Food, said, “We’re really excited to be part of this campaign and to shine a light on just how far canned drinks have come. There’s so much variety out there now, from craft sodas to cocktails, and the fact that cans are endlessly recyclable makes it a really interesting conversation point with our global community of food lovers. We’re looking forward to having a laugh, cooking something tasty, and cracking open a few cans live on YouTube with our community.”
Recycling programme, Every Can Counts, will also be in attendance to show how easy it is to recycle cans and provide facts around the importance of recycling.
