ROBIN Copestick has joined the board of sustainable wine packaging specialist Packamama as a non-executive director.
Currently MD of Freixenet Copestick, he has over three decades of experience in wine brand development, retail strategy, and sustainability advocacy and is best known for creating the i Heart wine brand and championing innovative approaches to marketing and environmental responsibility.
His appointment to Packamama’s board of directors will complement his current leadership role with Freixenet Copestick.
In this new capacity, Copestick will support Packamama’s mission to help decarbonise wine through ‘innovative, climate-friendly’ packaging solutions. He will act as a strategic advisor to CEO Santiago Navarro, the company’s board, and Howsam Limited, the lead investor in Packamama and investment vehicle of entrepreneur Ryan Howsam.
This announcement comes at a time when Howsam continues to back Packamama with a significant investment, designed to accelerate the company’s growth and international expansion.
“I am delighted to continue backing the business and its founder, Santiago, as they drive meaningful innovation in sustainable packaging,” said Ryan Howsam. “Packamama is a compelling business with impressive momentum, a clear purpose, and the potential to make a lasting impact on the packaging sector.
“The appointment of Robin to the board is another strong signal of the business’s intent – his experience and commercial acumen will be hugely valuable as Packamama scales and seizes the opportunity ahead.”
Robin Copestick added, “I am thrilled to be joining the board of Packamama at such a pivotal moment. I am convinced that the drinks industry needs to take sustainability more seriously than it currently does and Santiago and the team have built an outstanding proposition that meets consumer demand for more sustainable wine packaging. Their solution is not only better for the planet, but also commercially compelling for retailers and producers. I look forward to supporting the company’s continued success.”
CEO and founder Santiago Navarro commented, “Robin is one of the most respected and progressive minds in the wine world. His track record of building wine brands and his deep understanding of the retail landscape make him an invaluable addition to Packamama. His entrepreneurial leadership and insight will help us reach new heights as we continue to scale our climate-first packaging solutions. We are honoured to welcome him to the board and company.
“I would also like to thank Ryan for his ongoing support of Packamama and of me personally as a founder. His belief in what we are building has been instrumental, and there is more to come shortly on the exciting next steps in our journey together.”
