VPK UK & Ireland is launching its Eight-Step Solution Cycle, designed to help businesses enhance packaging at every stage from concept to continuous improvement.
The company explained this new framework provides a ‘practical, creative, data-driven approach’ to packaging development. Each step in the cycle aims to ensure packaging solutions are fit for purpose and also future-proofed for evolving customer needs and regulatory demands.
Adam Platts, sales and marketing director, VPK UK & Ireland, said, “The Eight-Step Solution Cycle reflects our commitment to delivering more than just packaging for our customers. It’s about providing businesses with a systematic, results-driven approach that enhances efficiency, reduces waste, and improves long-term sustainability efforts.
“From helping brands transition to more sustainability focused practices to improving supply chain resilience, this approach ensures that every packaging decision adds real value. We’re here to make packaging better, more efficient, and future-ready with our tailor-made solutions.”
The Eight-Step Solution Cycle is a structured approach designed to transform packaging into a strategic business advantage.
The process begins with Discover, where VPK analyses market trends, consumer insights, and sustainability drivers to identify opportunities. In Identify, customer needs are assessed to create tailored, high-performing solutions. The Create phase then develops innovative, functional packaging that meets brand, operational, and sustainability goals.
Before full production, the Validate stage tests packaging for durability, efficiency, and compliance. The Produce phase delivers consistent manufacturing at scale, followed by Supply, where logistics and inventory management are optimised to streamline operations.
Beyond production, VPK’s Support phase provides ongoing technical expertise, market insights, and customer assistance to maintain packaging performance. Finally, Enhance aims to ensure continuous improvement.
