UPM Raflatac claims to have set a new labelling industry standard by embedding product footprint data directly into customer quotes.
These product footprints, known as product passport prototypes (PPPs), provide label converters with transparent environmental data. The PPPs are automatically linked to UPM Raflatac quote documents, giving customers a full assessment of their label material’s environmental impact.
Each PPP offers metrics over the entire lifecycle of the label. With raw materials accounting for 70–90% of converters’ total environmental impact, UPM Raflatac said access to real-time footprint data is ‘critical’ for helping them make more sustainable decisions.
“The new feature is a game-changer for how we evaluate sustainable performance of materials and make better, more informed choices on the right environmental selection for our customers and our vision of No Waste,” explained Jason Fuller, procurement category manager of packaging firm Coveris.
The Ecodesign for Sustainable Products Regulation (ESPR) will soon require certain products sold in the EU to include a digital product passport (DPP). The PPPs featured in quotes are generated by UPM Raflatac’s LCA service Label Life, which has been externally validated by DEKRA.
“The PPPs already cover over 90% of UPM Raflatac’s label products by sales volume globally. We are proud to offer this exclusive service in our customer quotes as the first player in the labeling industry,” added Flora D’Souza, manager, Label Life, UPM Raflatac.
