SCOTLAND’S curling stars have signed a new sponsorship deal with Scotch whisky cream liqueur brand Magnum, which is described as a ‘pioneer’ when it comes to packaging.
Magnum is a fusion of single malt Scotch whisky and cream. It is contained in a stainless steel flask, designed to be reusable and recyclable. It also keeps the liqueur chilled at the optimum temperature without the need for ice.
Team Mouat recently won its second curling world title at the men’s championships in Canada. The team has now become Magnum’s official ambassadors for 2025, helping to represent and boost the brand on the world stage.
Led by Edinburgh-born skipper Bruce Mouat, the team of four are sweeping into action for a range of promotional activities, guest appearances, and tasting events across Scotland and in Canada. Magnum, which is crafted and bottled at a production centre in Fife, will also be sponsoring Team Mouat’s official match kit this year.
Bruce Mouat said, “We can’t wait to hit the road with Magnum as part of its new campaign for 2025. Magnum is a great Scottish brand, but one of its biggest export markets is Canada, so it’s the perfect fit for us after our latest world championship win in Canada. As well as promoting Magnum this year, we’ll be helping to raise the profile of curling and encouraging people to give it a go for themselves.”
Since its launch in Canada in 2018, Magnum has established itself in over 500 outlets across the country.
Lee Schofield, Magnum director, said, “We’re extremely proud to be supporting Team Mouat as our nation’s curling world champions. We think they’re the perfect ambassadors to represent the Magnum brand and curling on the world stage. Scotland and Canada share a passion for curling, single malt Scotch whisky and cream liqueurs, as well as Canadian-Scots heritage, so we jumped at the chance to bring these two great nations closer together following Team Mouat’s latest success in Canada.”
