SCHWEPPES’ is to launch in a ready-to-drink cocktail for the first time as Coca-Cola Europacific Partners (CCEP) looks to deliver bar-quality serves in a ‘sleek, effortless’ format.
The new Schweppes Mix range will launch in a ‘sleek’ single-serve 250ml can in two different flavours. The launch comes amidst new findings revealing that 65% of ready-to-drink consumption takes places at pre-drinks at home.
Further to this, the ready-to-drink category in the UK continues to thrive, with it now worth £631 million with CCEP adding that it is also outpacing beer, wine, and spirits in terms of average growth each year.
CCEP has already taken its iconic Coca-Cola (with and without sugar) and Sprite brands into the ready-to-drink category by partnering with premium spirits. Absolut Vodka & Sprite was the number one new ready-to-drink product in 2024 while Jack Daniel’s & Coca-Cola Original Taste remains the number one ready-to-drink SKU in GB.
Elaine Maher, associate director, alcohol ready-to-drink at CCEP GB, said, “Schweppes Mix is rooted in craft and credibility – a cocktail range made with the same expertise that’s earned Schweppes its place behind the bar for over 200 years. This is a mixologist’s choice, reimagined for modern drinkers – offering bold flavour combinations, premium spirits and ultimate convenience. Whether it’s getting ready to go out or hosting friends at home, we’re helping consumers serve up the perfect start to any night with confidence.”
