THIRD-party logistics provider Prism eLogistics has revealed how the firm’s fulfilment, distribution, and shrink sleeving solutions are supporting the growth of UK-based drinks brand Sneak Energy.
Since partnering last year, Prism has shipped over 2.2 million cans of Sneak Energy’s drinks, amounting to more than 2,000 pallets and fulfilling over 32,000 orders across 47 countries.
The partnership began in response to Sneak’s need for a ‘fast and scalable’ solution for carbonated cans as the brand expands into retail.
Initially focused on deliveries to smaller outlets, the collaboration quickly expanded to include direct-to-store and event fulfilment. With Sneak planning to bring its EU fulfilment back to the UK, Prism’s logistics offering emerged as the preferred solution for the next stage of growth.
Sneak’s product range includes a variety of flavours, with Prism’s two high-speed sleeving lines helping to meet demand. The company is currently working on sleeving 250,000 cans across flavours like Purple Storm, Raspberry Lemonade, and Blizzard, which are set to ship next month.
Prism explained that handling quick-turnaround projects has been key to the partnership as the recent introduction of ‘Brain Berry’ into some of Sneak’s drinks – an extract formulated to enhance focus and cognitive performance – has shown. Prism supported the ingredient addition by overseeing production adjustments and applying updated sleeves to existing cans. Its block-out sleeve service allowed Sneak to reuse existing stock, avoiding the cost and waste of discarding unused cans and sidestepping delays tied to sourcing new artwork.
“Prism’s ability to manage growing fulfilment needs and provide rapid shrink sleeving solutions has been crucial in supporting Sneak’s retail presence and global expansion,” said Prism MD Ian Wright. “Thanks to our capabilities, Sneak has been able to avoid waste and downtime during ingredient changes, ensuring production lines stay on track and customers receive their energy drinks without delay.
“We’re proud to be part of Sneak’s journey providing the flexibility, capacity, and innovative solutions that growing brands need in today’s fast-changing beverage market.”
