JAMES Cropper has announced the release of Rydal Eco, described as a ‘revolutionary’ sustainable paper innovation.
Rydal Eco is an uncoated board, made entirely from recycled paper fibres, that is said to perform like a coated board. James Cropper revealed it delivers a printing surface with whiteness levels ‘equivalent to virgin fibre material’.
Designed with luxury goods in mind, Rydal Eco’s tactile feel makes it suited to a range of applications, from cosmetics and wines to fragrance packaging, while its precision-engineered converting characteristics mean it is compatible with production techniques including lithography, silk screen printing, die stamping, laser cutting, and foil blocking.
Gareth Fisher, sales director at James Cropper, said, “This is the latest step in our 180-year commitment to asking the question: ‘What if?’ In 1845, it was ‘what if we bought a mill?’ In 1921, it was ‘what if we installed a steam turbine to power our business and the surrounding village?’ And today, it’s ‘what if we combined the tactility of recycled fibre with the print and finishing quality of virgin fibre? What if uncoated paper could perform like coated paper?’ The answer to both of those questions is Rydal Eco, a transformative sustainable solution for converters.
“We’ve never been afraid to break new ground in the pursuit of excellence to ensure we deliver the highest quality materials to our customers. We’re not interested in business-as-usual materials. We want to make paper and moulded fibre better, raising the bar for the entire industry.”
Rydal Eco is produced in alignment with the EU Deforestation Regulation (EUDR). Other products in the Rydal packaging collection make use of James Cropper’s CupCycling technology, which upcycles used coffee cups into packaging.
