PACKAGING supplier Hunter Luxury has announced the launch of its Future Discovery range.
The range of five ‘sleek’ bags is inspired by Future Dusk, the WGSN Colour of the Year 2025. This dark, enigmatic blue features prominently across the range, and is said to complement the futuristic white materials used to construct each bag.
The range is part of Hunter Luxury’s Inspirations Collection, which creates fully-featured but customisable packaging solutions for luxury brands. Every element of the Future Discovery range can be tailored to meet a brand’s requirements.
Amanda Wakeling, product inspiration manager, said, “Future Dusk evokes a time of transition, when we reflect on the day behind us and start to think ahead to what the next day might bring. We’ve continued that future-focused story with a series of cutting-edge designs that make use of pure white material and sleek, modern shapes.
“We also incorporated functional features where necessary, such as transparent material to create enhanced visibility in the airline case, or a wrist strap zip puller on the clutch purse, to ensure we provide an option for every occasion. The final result calls to mind a utopian vision of the future, using clean lines and exquisite detailing.
“That makes these bags ideal for discovery sets, on-the-go kits, gifts-with-purchase, and more – but every element can be adjusted until it’s exactly what the customer is looking for, from the shape and size to the materials and finishing techniques. Our aim is to elevate packaging and turn it into a memorable part of the consumer’s experience. These bags can be used as accessories long after their contents are used up, which builds a lasting relationship between the consumer and brand while supporting the push towards reusable packaging.”
The range includes five designs: a T-base cosmetics pouch, a window pouch, an airline case, an envelope purse, and a classic clutch purse.
