CORRUGATED packaging specialist Durham Box recently worked with Rheal Superfoods to create a custom gift pack for the brand’s International Women’s Day (IWD) campaign.
Focusing on celebrating and empowering women, Rheal Superfoods curated a special IWD gift pack for over 70 influencers, women’s health advocates, and brand ambassadors. The campaign aimed to help recipients ‘glow on the inside and out’ and featured a selection of wellness-focused products from brands such as Wild, NEOM, Elemis, Hairburst, and Hair Syrup.
The limited-edition, digitally printed packs, designed and produced by Durham Box, aimed to reflect both Rheal’s brand identity and the celebratory theme of IWD. Manufactured from 180cc/125wk EB flute, the e-commerce postal pack featured a self-seal closure and ripper. The inner liner showcased a gloss pink finish, while the outer layer used white kraft board with a mock kraft print and pink typography.
Charlotte Ali, co-founder and chief brand officer at Rheal Superfoods, sai, “They looked fantastic! We were very pleased with how they turned out. The packaging was based on our existing e-commerce design, but featured a fresh twist, replacing our usual green branding with pink to celebrate the IWD campaign. Our influencers and ambassadors adored them.”
The custom-designed pack was produced in a run of 100 units.
Sally Caton, business development manager at Durham Box, added, “It’s always a pleasure working with Rheal Superfoods and this campaign was no exception. The IWD boxes were a fantastic opportunity to get creative and deliver something meaningful. We’re proud to have played a part in helping Rheal bring their vision to life.”
