ORGANISERS of the 2025 London Packaging Week Innovation Awards have extended the submissions deadline to Friday May 2, following ‘incredibly strong engagement’ across all six categories.
The move provides a final opportunity for entrants to refine submissions and ensure their innovations are considered for the competition, which is now in its second year following a successful launch in 2024.
The awards recognise forward-thinking, creative and disruptive packaging solutions. The 2025 awards introduce two new categories: Sustainable Packaging and Consumer Pack. They join existing categories covering Luxury and Premium Packaging, Perfume, Cosmetics and Personal Care, Drinks Packaging, and Food Packaging.
Winners will be revealed during London Packaging Week, taking place from October 15-16 at Excel London. The event offers finalists exposure to the global packaging community.
“I believe that the awards drive innovation and creativity,” said Saul Johnsone, senior director procurement manager at Bacardi. “These awards truly push the boundaries by recognising brands, designers, and manufacturers that introduce innovative packaging solutions. By showcasing new materials, technologies and designs, the awards can inspire the industry to think beyond conventional methods.”
Alfredo Ruiz Pose, head of purchase at The Glenmorangie Company, added, “There is a growing emphasis on sustainability, with the industry focusing on sustainable materials, reducing waste and improving communication around these efforts. At the same time, we see packaging being designed to enhance the consumer experience, whether by offering a second use, simplifying life or even providing health benefits.”
Christelle Anya, content and community director at London Packaging Week, commented, “We’ve seen incredible creativity already, but we know there are many exciting entries still in progress. This extension gives teams the extra time they need to refine and submit work that deserves recognition. The Innovation Awards are a celebration of the most exciting developments in packaging today – and a chance to gain major visibility at one of the sector’s most important events.”
Judging will take place on June 26. Entry is free and open to organisations of all sizes. Further details, including submission guidelines, can be found on the London Packaging Week website.
