ALDI has launched what has been described as the UK’s first supermarket own-brand aluminium wine bottle.
The Costellore Pinot Grigio bottle weighs just 95g – almost 75% lighter than a standard glass bottle – and is fully recyclable.
The move comes hot on the heels of Aldi being crowned ‘Sustainable Drinks Retailer of the Year’ at The Drinks Retailing Awards. The award acknowledges Aldi’s efforts, including the introduction of a super-lightweight bottle in partnership with Lanchester Wines, and two own-brand wines in paper bottles.
Julie Ashfield, chief commercial officer at Aldi UK, said, “Our buying teams are constantly exploring ways to offer greater value and greener choices for our customers. Shoppers are looking for ways to make a difference, and we’re proud to be leading the way with innovations like this aluminium wine bottle, building on our commitment to sustainable packaging.”
Aldi partnered with UK-based Broadland Drinks on the initiative.
Catherine Smith, commercial director at Broadland Drinks, added, “We’re delighted to partner with Aldi on the launch of the aluminium wine bottle. This initiative fits perfectly with our ambition to reduce our own carbon footprint and work with our retailers to make their businesses more sustainable.
“We know the biggest factor in a bottle of wine’s carbon footprint is the bottle itself, so by switching from glass to aluminium, we can help meet the rising demand for alternative lower carbon formats.”
