STAROPRAMEN has launched a new 10x440ml can fridge pack in response to rising demand for multi-pack can formats in the world beer category.
The packs of the Prague beer will launch on March 17, with its most recent data showing that 30% of shoppers who purchase multi-packs in the world lager category exclusively buy can formats.
The new cans are encased in a new recyclable cardboard sleeve and include an easy-to-carry handle and quick tear-open fold. Each 440ml can and outer sleeve will include a scannable QR code which gives consumers access to exclusive Staropramen content.
Bethan Roberts, assistant brand manager at Staropramen, said, “Shoppers want a pack format that works for them. Adding a mid-size pack to our range enables retailers to provide more choice, making sure their world lager offering has the formats to suit all shopping habits.
“Every pack comes with a scannable QR code to give customers access to exclusive Staropramen content and promotions, as well as an insight into the brands heritage and brewing processes.”
