PET snack manufacturing start-up, DoggyLove, based in Germany, has partnered with Sonoco and the paper-based GREENCAN solution to bring its plant-based pet treats to market.
Originally founded in 1956 as a butcher’s shop, and then later a catering business, the family-run firm recently decided to take things in a different direction, re-inventing itself as a pet food manufacturer.
“Our new business is personal to us, inspired by own dog, a labrador called Peggy, who was part of our lives for 15 years,” said Christoph Wirth, who owns and runs the business with his wife, Konstanze. “Peggy was the inspiration for DoggyLove and our core mission now is to develop healthy snacks to promote the health and well-being of all dogs.
“We thought long and hard about what the right packaging was to present this product to market. To reflect the values of our brand, it was very important to us that it was both high quality and sustainable. Initially we wanted to use different packaging types from Asia for our products, but we quickly realised that it would entail the long delivery times and an increase in global political uncertainty for us. This has led us to decide in favour of a locally manufactured solution, which was also a perfect match with our values: GREENCAN, the paper-based can from Sonoco.
“GREENCAN was unlike anything we saw from any other packaging provider, and it appealed to us on multiple levels because of the short delivery times, and because of its sustainability credentials, which are not only ethically important to us, but are also very important to our customers, giving us another angle to talk about in our marketing. Finally, the creative possibilities of being able to employ full-surface printing on the packaging, was also really appealing.”
DoggyLove’s customers are said to be impressed with the packaging – with early feedback describing it as ‘high quality’.
Sascha Di Nardi, sales manager at Sonoco Germany, added, “It’s been a pleasure working with Mr Wirth and the team to bring DoggyLove products to the market. We’re delighted to have found a suitable sustainable alternative in GREENCAN for their packaging and are pleased to hear that they have had a positive response from their customers too.”
